Co-founders K$ace & Thermal Taveras are storytellers at heart and unite a community of fashion heads with their apparel and jewelry. They lead their WHENSMOKECLEARS® community as tastemakers on what they believe the world should turn their heads towards.
After their first collection was nearly destroyed in a studio fire in New York City, the duo emerged with radiance, igniting a fire torch and radiant heart as motifs, speaking to the ability to see clearly during the flares of adversity. Win, lose, or draw.
WHENSMOKECLEARS® has been featured in VOGUE, FORBES, WWD, and seen on favorites such as Bella Thorne, Keke Palmer, and Lil Baby plus more.