A NY ORIGINAL SINCE 2016
WHENSMOKECLEARS®, was founded in 2016 by legendary New Yorkers K$ace and Thermal, blending their passions for music and film into a fashion-focused lifestyle. Starting with handcrafted jewelry, WSC® quickly gained popularity and evolved into a brand that effortlessly puts together jewelry-inspired elements into every garment. Viewing art as an extension of the self, we prioritize elevating confidence.
Bridging the gap between streetwear and luxury, WSC® captures the authenticity of New York City's sweet but tough moods. By introducing stones and pearls to denims and leathers, our collections embody the art of navigating life’s chaos with class and style.
We deeply value realness in our relationships with clientele and collaborators, fostering community through one-on-one fittings and embracing locals at their studio in the Port Morris.