"Birdseye," pays homage to the lifestyle of late 90s and early 2000s, drawing inspiration from a bygone era that many were too young to experience. This collection embraces the gritty allure of the underworld in a refined manner and re-imagines iconic styles from neighborhood entrepreneur business suits to quintessential street wear staples like utilitarian cargo pants. Metallic denim rekindles forgotten hip-hop influences; paying homage to Karl Kani, Girbaud, Enyce and Evisu, defined by members of New York’s own caribbean immigrant community. We’re obligated to put emphasis on the arche- types from our past that once gave us a distinct edge and empowerment through use of baggier silhouettes. Addressing misconceptions within marginalized communities, we offer a “Birdseye" view to hallmark innovation within a culture that is constantly misunderstood. Similar to the view from an elevated New York City train platform, WHENSMOKECLEARS® offers metaphoric insight into the bustling world below. This collection references luminaries that transcended from the street life into global fame. "BirdsEye" expresses our reverence to an era now in ruin, through the lens of WSC’s brand ethos which evolved from uncertainty to a state clarity through sharing our unique perspective.