Birdseye, pays homage to the lifestyle of late 90s and early 2000s, drawing inspiration from a bygone era that many were too young to experience. This collection embraces the gritty allure of the underworld in a refined manner and re-imagines iconic styles from neighborhood entrepreneur business suits to quintessential street wear staples like utilitarian cargo pants. Metallic denim rekindles forgotten hip-hop influences; paying homage to Karl Kani, Girbaud, Enyce and Evisu, defined by members of New York’s own caribbean immigrant community. We’re obligated to put emphasis on the archetypes from our past that once gave us a distinct edge and empowerment through use of baggier silhouettes. Addressing misconceptions within marginalized communities, we offer a “Birdseye" view to hallmark innovation within a culture that is constantly misunderstood. Similar to the view from an elevated New York City train platform, WHENSMOKECLEARS® offers metaphoric insight into the bustling world below. This collection references luminaries that transcended from the street life into global fame. "Birdseye" expresses our reverence to an era now in ruin, through the lens of WSC’s brand ethos which evolved from uncertainty to a state clarity through sharing our unique perspective.

CO-CREATIVE DIRECTORS
DESIGNERS

Thermal Taveras & K$ace

PUBLIC RELATIONS
A Gold Consulting

CASTING
WSC Underworld Bureau®

PRODUCTION
SWANK! Studio
Jubi Perez
Chris Viven
Marley Lopez

STYLING
Cyrenae Tademy
Andre Parchment

DESIGN CONSULTANT
Bondiseyrow

DESIGN
Emmanuel Castro Blanc
Boston Tillemans
Eva Zelevansky

GARMENT PRODUCTION
Ines Nieves
Omari Ni
Kiara Marie Suero
Devon Stover
Arun Fernando
Eddie Tavera
Dylan Sprei

HAIR
Dhairius at Factory Downtown

MAKEUP
Patrice Pugh at Factory
Downtown

JEWELRY
SLR Jewels

FOOTWEAR
Timberland

MUSIC
GVVAAN
N * R T H S T * R

PHOTOGRAPHERS
Chase Hartman

VIDEOGRAPHERS
Andy Guerrero
Krystal Del Cid

SHOW DIRECTORS
Sirat Kaur
Ryker Allen

SPONSORS
SLR Jewels
Waldorf Astoria

INTERNS
Risha Wheeler
Jasmine Carmichael
Devon Stover
SAVOY
Erica Clase
Cindy Peralta
Rasheed Orgella
Najae Smith
Kai Reyes
Sabrina Kalimian
Dontaye Daniels

SPECIAL THANKS
Willie Nelson
03 Greedo
Jim Jones