Birdseye, pays homage to the lifestyle of late 90s and early 2000s, drawing inspiration from a bygone era that many were too young to experience. This collection embraces the gritty allure of the underworld in a refined manner and re-imagines iconic styles from neighborhood entrepreneur business suits to quintessential street wear staples like utilitarian cargo pants. Metallic denim rekindles forgotten hip-hop influences; paying homage to Karl Kani, Girbaud, Enyce and Evisu, defined by members of New York’s own caribbean immigrant community. We’re obligated to put emphasis on the archetypes from our past that once gave us a distinct edge and empowerment through use of baggier silhouettes. Addressing misconceptions within marginalized communities, we offer a “Birdseye" view to hallmark innovation within a culture that is constantly misunderstood. Similar to the view from an elevated New York City train platform, WHENSMOKECLEARS® offers metaphoric insight into the bustling world below. This collection references luminaries that transcended from the street life into global fame. "Birdseye" expresses our reverence to an era now in ruin, through the lens of WSC’s brand ethos which evolved from uncertainty to a state clarity through sharing our unique perspective.
CO-CREATIVE DIRECTORS
DESIGNERS
Thermal Taveras & K$ace
PUBLIC RELATIONS
A Gold Consulting
CASTING
WSC Underworld Bureau®
PRODUCTION
SWANK! Studio
Jubi Perez
Chris Viven
Marley Lopez
STYLING
Cyrenae Tademy
Andre Parchment
DESIGN CONSULTANT
Bondiseyrow
DESIGN
Emmanuel Castro Blanc
Boston Tillemans
Eva Zelevansky
GARMENT PRODUCTION
Ines Nieves
Omari Ni
Kiara Marie Suero
Devon Stover
Arun Fernando
Eddie Tavera
Dylan Sprei
HAIR
Dhairius at Factory Downtown
MAKEUP
Patrice Pugh at Factory
Downtown
JEWELRY
SLR Jewels
FOOTWEAR
Timberland
MUSIC
GVVAAN
N * R T H S T * R
PHOTOGRAPHERS
Chase Hartman
VIDEOGRAPHERS
Andy Guerrero
Krystal Del Cid
SHOW DIRECTORS
Sirat Kaur
Ryker Allen
SPONSORS
SLR Jewels
Waldorf Astoria
INTERNS
Risha Wheeler
Jasmine Carmichael
Devon Stover
SAVOY
Erica Clase
Cindy Peralta
Rasheed Orgella
Najae Smith
Kai Reyes
Sabrina Kalimian
Dontaye Daniels
SPECIAL THANKS
Willie Nelson
03 Greedo
Jim Jones